First mobile health app contest in PH launched

A competition for mobile health applications – perhaps the first of its kind – has been launched to search for the most innovative idea that has the potential to redefine and transform the local and global healthcare industry.

The contest, dubbed “Hero” (Health Enterprise/Entrepreneur Revolution Officer), is sponsored by Borderless Healthcare Group Inc.

The winner will undergo a $25,000 incubation program managed by a multi-disciplinary team of experts ranging from renowned medical doctors, medical-legal professionals, investment bankers, and telecommunication leaders.

The winner will also be flown to Singapore on October 11, 2011 to attend the awarding ceremony at the inaugural Borderless Healthcare Forum — a week-long event featuring key global opinion leaders from the healthcare TMT (technology, media, telecommunication) and investment space.

This initiative was inspired by the shifting consumer demand for mHealth apps that provide more than just basic healthcare information. It is estimated that there will be more than 500 million mHealth users by 2015, of which, the majority will be in the Asia Pacific region.

“First-generation health-centric mobile apps with basic content or simple algorithms will soon be obsolete as consumers are looking for new levels of interactivity, functionality, scalability and professional content in their healthcare apps,” said Frank Levering, director of IT strategy of BH Mobile Pte Ltd.

Dr. Joseph Barril, renowned cardiac surgeon at Asian Hospital and Medical Center, added, “Everyone is talking about globalization and with the advent of new tools in communications, everyone is within reach. Second opinions and interpretation of medical tests are just a click away.”

This Hero mHealth app competition has also received support from IT professionals in the country.

“The Philippines has a solid history of mobile technology innovations. The Hero contest leverages this strength to help address the challenges and needs of Philippine healthcare. No doubt this contest and the incubation lab will help pioneer the use of mobile health applications in solving real world problems,” said Dr. Mike Muin, chief information officer of The Medical City.

Mobile apps developers can participate in the Hero competition by submitting an 800-word description on his/her mHealth app idea to http://www.borderlesshealthcare.com/heroaward. The winning app will be judged on its usability, simplicity, design, and customization.

The closing date for concept submission is on September 23, 2011.

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