Arguing that the old networking model is no longer working because of the advent of social media, a US-headquartered network equipment vendor has set up a subsidiary in the country headed by Oscar Visaya, a long-time employee of Cisco Philippines.
IT veteran Oscar Visaya (left) makes his debut as the first country manager of F5 Networks Philippines with his regional boss Teong Eng Guan at his side
With global and regional bosses in attendance, F5 Networks formally launched its office in the country on Jan. 19 at the Makati Shangri-la Hotel in Makati City. At the event, Visaya was also officially introduced as the company’s first country manager.
Erik Giesa, senior vice president of global products at F5 Networks, said during the launch that the company’s main proposition are its application-centric networking gears.
“Companies cannot just keep on buying the same old networking equipment to add capacity. It’s clearly not sustainable as the times have changed because of social media and applications,” said Giesa.
The executive said the company has poured its resources on its Application Delivery Networking model that is specially made for smart devices, Web applications, and social media platforms.
F5’s technology enables application delivery and managed mobile access to data and services while keeping applications and network secure from attacks, whether the applications are deployed in physical, virtual or cloud environments, the company explained.
Visaya, meanwhile, is heading a three-man team based in Makati who is closely working with a distributor and a host of channel partners. The company, however, said it intends to scale up its local headcount to compete with Visaya’s former employer, networking behemoth Cisco.
“Through the F5 global sales strategy, the company has a fantastic opportunity to expand our customer base here. We live in an application-centric era where innovation and speed to market are critical. F5’s strong value proposition offers fast, secure and available application delivery that can help companies improve time-to-market, productivity and user experience, therefore positively impacting revenue and operation profits, Visaya said.
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