A new report from digital ad network Effective Measure has released data reporting on the significance of the large market share of South East Asia’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day.
The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.
73.1 million Internet users, attributing to 49.2 percent of the SEA online population, are either married or in a live-in relationship in the month ending January 2012.
Malaysia had the greatest market share with 53.0 percent share, followed closely by Indonesia at 52.4 percent share, while Vietnam concluded at 30.7 percent share.
The Philippines had the lowest share of divorced or separated audience at 1.0 percent, while Thailand was largest with 4.2 percent market share.
The SEA countries included in the survey are Indonesia, Malaysia, Philippines, Thailand, and Vietnam.
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