PR group eyes use of digital communications

With the pervasive use of social media in the mainstream and online media, the Philippine chapter of the International Association of Business Communicators (IABC) is further exploring the use of digital communications to push for its advocacies.

The newly elected IABC Philippines Board of Trustees. From left: Ritzi Villarico Ronquillo, president; Elpi O. Cuna Jr., chairman; Chit Arce, ex-officio trustee. Standing, from left: Kane Errol Choa, vice president; Owen Cammayo, secretary; Jeffrey Tarayao, treasurer; and Joe Zaldarriaga, trustee. Not in photo are Marvin Tort, internal auditor and Trustees Sherryl Yao, Claire Papa, and Rosan Cruz

IABC, which recently elected its new Board of Trustees, has appointed Owen Cammayo, external relations head of IBM Philippines, to head the group’s digital communications strategy.

Other elected officers and trustees were: Chairman – Elpi O. Cuna Jr., consultant at San Miguel Corporation to also head sponsorship; President – Ritzi Villarico Ronquillo, regional director for North Asia, IABC and communication and PR consultant, to also head International Affairs; Vice President – Kane Errol Choa, corporate affairs and public relations head, ABS-CBN, to also head the 2012 Philippine Quill Awards; Treasurer – Jeffrey Tarayao, president of One Meralco Foundation, to also head the 2012 CEO Eexcel Awards; Internal Auditor – Marvin Tort, project director of Think Tank Inc., to also head Good Governance.

Elected Trustees were: Sherryl Yao, public service head, TV5 as membership committee head; Claire Papa, external communications head, United Laboratories, as resource committee head; Rosan Cruz, AVP at Lopez Holdings, as professional learning committee head; and Joe Zaldarriaga, external communication head at Meralco as media relations and publicity committee head.

Ex-officio Trustee is Carmencita Arce, executive director, Philippine Business Center Inc. and immediate past president of IABC Philippines as business partnership committee head.

Named to the Board of Advisers were IABC Philippines past presidents: Rey David Jr., president of Great Wall Advertising.; Bong Osorio, vice president and corporate communications head of ABS-CBN Corporation; Veronica Tapia Merk, consultant at the Bank of the Philippine Islands and president, Laurel Media; and Cosette Romero, senior vice president and general manager of Fleishman-Hillard Pte Ltd.

IABC Philippines is the first country chapter established outside of North America of the San Francisco-based IABC, one of the largest business communication organizations in the world with more than 15,000 member-professionals in over 80 countries. IABC is a member of the Global Alliance of Public Relations and Communication Management.

Comment on this post