Canon marks 15th year in PH with massive product rollout

The local subsidiary of Japanese tech giant Canon recently marked its 15th anniversary country with a festivity to celebrate its achievements in different product categories.

Top executives of Canon Marketing Philippines share the stage with some models during the company’s 15th anniversary bash at SM City North Edsa

When the company started its local operations in 1996, Filipinos were just starting to get accustomed to digital technology, but the tech firm was still able to rack up less than a quarter of a billion in revenues.

Fifteen years later, the digital explosion made Canon Philippines a multi-billion peso company. This is largely due to company’s steady and consistent double-digit growth from 1997 until 2010.

With an almost 500-strong employee workforce powering the company’s local operations, Canon Philippines now serves a clientele ranging from tech-savvy customers to multi-million dollar companies and small to medium entrepreneurs.

The company is in six major regions in the country, represented by more than 300 authorized service centers that carry Canon’s line of cameras, camcorders, and printers.

On an international scale, Canon is a Financial Times and a Fortune 500 company. As of 2011, it is among the top 25 companies with strongest reputation in the world, according to the Global Corporate Reputation Index and ranks among the top five companies with US patents.

The company is guided by the “kyosei” philosophy which focuses on “living and working together for the common good.” This is reflected in the slogan “Delighting You Always” which is used in South and Southeast Asia.

“We, at Canon Philippines, are proud of how we have grown,” said Alan Chng, president and CEO of Canon Philippines. “While we have greatly benefited from our strong global brand heritage, our accomplishments in the past 15 years have also demonstrated the unique strengths and the commitment of the local office. Moving forward, we look forward to more delightful years ahead, sharing the best of digital technology to Filipinos.”

In line with its 15th year and in response to a widespread culture of wireless interconnectivity, Canon has unveiled its series of WiFi-enabled digital cameras and camcorders.

The Ixus series has added the Digital Ixus 510 HS and the Ixus 240 HS, which allow users to transfer images and videos directly from camera to any portable Android- and iOS-run device.

The Ixus 510 HS also pays homage to the very first digital Ixus launched in 2000 which features the world-renowned golden ratio (1:1:618).

Meanwhile, the PowerShot range introduces seven new models into its line-up: the traveler-friendly PowerShot SX260 HS and the Powershot SX240 HS ideal for taking long-range zoom shots of distant subjects; and the entry-level PowerShot A series featuring super slim, 16.1 megapixel compact cameras: PowerShot A4000 IS, PowerShot A3400 IS, PowerShot A2400 IS, PowerShot A2300 and PowerShot A810.

The new batch of Vixia camcorders also features WiFi capability in addition to improved video recording technology for clearer and sharper video quality.

With the exception of the Vixia HF R300 AVCHD, all new models in the Vixia series — Vixia HF R30 and the Vixia HF M50 AVCHD — feature wireless connectivity functions.

For small and medium enterprise (SME) customers, Canon has launched a series of business-oriented printers — the new imageClass MF3010, which packs the best in-class features, while the imageClass MF5980dw is designed for improved workflow productivity.

Canon also released new imageClass multi-function printers (MFP) for home offices and small businesses — the MF4420w, the most-affordable wireless MFP in the Canon laser MFP line-up, the mono MFP-with-fax MF4570dw and MF4580dw, and the color MFPs, MF8010Cn, MF8080Cw and MF8380Cdw.

For more specific business requirements such as advanced document management solutions, Canon offers the new imageClass LBP7680Cx while the imageClass LBP7018C offers powerful, compact and cost-efficient printing technology.

Finally, Pixma has announced seven new inkjet printers: the all-in-one photo printers MG3170 and MG6270 and the all-in-one printers with fax MX897, MX437, MX377 and MX517.

This is in addition to the Pixma Ink Efficient E600, a home office, all-in-one version of the popular Pixma Ink Efficient E500 all-in-one photo printer, with added faxing capabilities.

The new Pixma MX897, MX517 and MX437 printers include a number of connectivity options which offer users greater printing flexibility. These models are equipped with a WiFi feature that allows users to print photos and documents wirelessly using smartphones and tablets.

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