Samsung Galaxy S III ‘needs to stand out’ among Android units

As Samsung Electronics announced on Thursday, May 3, the third generation of its flagship phone model, an analyst said the new Galaxy S III should be able to distinguish itself clearly from the multitude of Android handsets available in the market today.

Adam Leach, principal analyst at Ovum, said the Galaxy S III not only needs to stand out amongst a plethora of other Android-based smartphones, it will also go head-to-head with the next iteration of Apple’s smartphone flagship, the iPhone.

“Samsung has the advantage of time with the next iPhone due out towards the end of this year. In the meantime Samsung can maximize the marketing and distribution of the Galaxy S III on a global scale, and the London 2012 Summer Olympics will provide the perfect marketing opportunity for them.

Leach, however, said that Samsung – which has become the poster child for Android — must decide if it needs ownership of a software and services platform.

“Leveraging Android has played to Samsung’s advantage, so far, giving it the opportunity to move to the software platform of choice for consumers; however, it leaves the company venerable to a vast number of other OEMs, which could produce the next ‘must-have’ Android smartphone,” the analyst said.

The Ovum analyst said having a successful service proposition “would help the Samsung build a deeper relationship with its customers.”

Samsung Galaxy S III specifications:

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