SAP launches its first start-up program for SE Asia

German software giant SAP said it will launch on Sept. 6 in Singapore the SAP Start-up Forum, a program that is the first of its kind in Southeast Asia.

The initiative is envisioned to help start-ups scale their business through the adoption and development of new applications on SAP HANA, a real-time data platform.

“The program offers eligible participants a simple, inexpensive and effective development accelerator, valued at about $65,000, as well as the opportunity to access SAP Ventures,” said Simon Dale, head of technology and innovation at SAP Asia-Pacific and Japan.

SAP Ventures launched the $155M SAP HANA Real-Time Fund this April to identify and cultivate groundbreaking start-ups who can deliver high-quality solutions to real-world problems using HANA.

From the Start-up Forum, six to ten promising start-ups from Southeast Asia will be invited to join the development accelerator, which helps them test SAP HANA and prove the business value, with free training, software, support up to a year and certification on SAP technologies.

The SAP Start-up Forum was first launched in March 2012 and is a platform for SAP to meet and engage with entrepreneurs from major innovation hubs around the globe.

Through a series of events across the world, the program also brings the opportunity for collaboration and learning with fellow entrepreneurs and SAP executives at day-long forums.

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