Pinoy Auto Trader, an online site for new and used cars, was formally introduced to the public on Wednesday, July 3, in Makati City after it was acquired by online classified ad giant Sulit.com.ph.
Initially launched in November 2012, Pinoy Auto Trader was acquired for an undisclosed amount by Sulit.com.ph this year.
?Pinoy Auto Trader is delighted to have been introduced to the Sulit group of companies and believe that the combination of Sulit?s resources and strong command of the local online classifieds market will help provide additional benefits to our services and result in Pinoy Auto Trader, becoming the market leader in B2C marketing for the entire domestic automotive industry,? said Pinoy Auto Trader co-founder and CEO Daniel Scott.
The recently redesigned Pinoy Auto Trader website will also carry car reviews provided by automotive publication C! Magazine.
?Our partnership with C! magazine combined with our own commitment to constantly providing detailed car specifications and data will provide prospective car buyers with more information to make informed decisions. This is another feature that helps set ourselves apart from typical classified websites,? added Pinoy Auto Trader co-founder Christopher Franks.
Pinoy Auto Trader has a wide variety of search criteria for both new and used cars. Buyers will also be able to browse and connect with the largest directory of dealership showrooms nationwide.
As for sellers, they will be able to post advertisements on both Pinoy Auto Trader and Sulit simultaneously for free.
The friendly interface on Pinoy Auto Trader will also enable sellers to upload their vehicle images and details to both Pinoy Auto Trader and Sulit.com.ph in one go.
Another major highlight of the Pinoy Auto Trader website is the ability for new and used car dealerships to log into their own dealership control panel in order to manage and update information on their own dealership micro sites.
The online showrooms not only publicize car listings but also act as a platform for car dealerships to highlight company information, social media, key sales staff, promotions and public announcements.
The site?s interface includes functions for email and phone calls in order for buyers to connect with sellers.
Dealers and other interested parties can also share their car listings on social networking sites such as Twitter and Facebook.
Pinoy Auto Trader also contains a directory of driving schools, establishments that provide car repairs and car rentals, as well as and financial institutions that provide car loans and insurance.
Through various methods of data collection, Pinoy Auto Trader also aims to be a major resource for the distribution of automotive industry information and hopes to translate this data through tools such as used-car calculators, industry white-labels and car comparison tools as a means to help both buyers and sellers.
