KakaoTalk, the Korean mobile messaging application that was recently launched in the country, has zoomed to the top of local iOS App Store and in Google Play.
The mobile application saw a surge of downloads over the past couple of weeks, taking the No. 1 spot in communications category of Google Play on Aug. 18, following a similar feat in the App Store where it rose to become the top social networking application on August 7, the same day of its official launch.
Kakao, its Korean developer, has also launched a TV and radio ad of KakaoTalk featuring K-pop group Big Bang and pop princess Sarah Geronimo.
The two stars are also featured on KakaoTalk?s Plus Friend channel, an advertisement platform where users can add Sarah and BigBang?s official accounts to their Friends? list to receive latest updates and content including pictures and videos on them.
Kakao said it plans to partner with more celebrities and companies in the Philippines to offer Filipino users content that is locally relevant.
Kakao has also been offering free BigBang and Sarah Geronimo animated emoticons and stickers for those who download the application.
In addition, Filipino KakaoTalk users can get a chance to win KakaoFriends dolls by chatting with ?Event KakaoTalk? until August 25.
Kakao will also be holding a Lucky Fans Night where users get a chance to meet Big Bang?s T.O.P and Geronimo. An online contest will be held wherein 20 fans will be chosen to hang out with the KakaoTalk endorsers for a night.
To join the contest, users can download KakaoTalk, search and add SarahG (Sarah?s fans) or TOPinPH (TOP?s fans) and leave a message on why they should be chosen to attend the fan meet.
