UP team triumphs in global Google contest for marketing students

A team from the University of the Philippines (UP) recently topped the Google Online Marketing Challenge (GOMC) that was participated in by over 12,000 students from 80 countries.

It was actually a double victory for the Philippines as the Asian Institute of Management (AIM) was also declared the Asia Pacific winner in the same competition.

The team from UP was declared the global winner of the Adwords Awards with their marketing campaign for Sun Cruises Philippines, a ferrying and tour services provider in Corregidor Island.

The team was composed of Jeanina Melissa K. Tee, Martin Joseph Alexandre R. Gonzaga, Wesley Paul S. Cortez, Francis Louie M. Karunungan, Nigel Willamson T. Lee and Erika Kathleen A. Uy, mentored by Professor James Ryan Jonas.

The team from AIM was declared the Asia Pacific winner with their work on Happily Unmarried, a quirky online lifestyle store. The AIM team was composed of Kaushal Pilikuli, Madhu Konanur Venkataram, Sangamesh Desai, Matthew Chua and Pratik Piyush, mentored by Professor David Gulliver Go.

Each competing team was given $250 to run a three-week advertising campaign for a business or non-profit organization using either Google Adwords or Google+ pages.

Over 50,000 students and professors from almost 100 countries have participated in the past 5 years. Google says this has been the most competitive year yet.

“This is APAC’s first championship in the competition, and we are proud that teams from Philippine schools landed it for the region. The double victory is a great testament of the quality of instruction we have in our universities and also of the Filipinos’ online marketing talent,” said Ryan Morales, head of marketing at Google Philippines.

The winners get a trip to the Google headquarters in Mountain View, California, and other prizes.

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