BBM to debut in Android on Sept. 21, iPhone on Sept. 22

Smartphone maker BlackBerry has announced that BBM, its mobile messaging service, will begin rolling out for Android and iPhone customers around the world from September 21.

Previously exclusive to BlackBerry smartphones, BBM will be available as a free download in Google Play and the App Store. Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser.

“BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications,” said Andrew Bocking, executive vice president for BBM at BlackBerry.

“With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”

BBM for Android and iPhone features:

BBM Chat – Real, immediate conversations with friends on Android, iPhone and BlackBerry smartphones. Not only does BBM let you know that your message has been delivered and read, it also shows you that your friend is responding to the message.

More than chat – With BBM you can share files on your phone such as photos and voice notes.

Keep your group in the loop – Multi-person chats are a great way to invite contacts to chat together. BBM Groups lets you invite up to 30 friends to chat together, and go a step further than multi-chat by sharing photos and schedules. And, with Broadcast Message, you can send a message out to all your BBM contacts at once.

Post Updates and stay in the know – BBM lets you post a personal message, profile picture and your current status, and lets your contacts know instantly in Updates.

Your unique PIN – Every BBM user has a unique PIN that maintains your privacy, so you don’t have to give out your phone number or email address to a new or casual contact.

BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) beginning on September 21.

BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store on September 22.

Later this year, BBM Channels will provide a forum for active, real conversations. By creating a Channel, individuals and brands can engage their friends and communities in conversations sparked by their thoughts, ideas and passions.

Subscribing to a Channel will let a user join conversations with people who share his or her interests. In addition, BBM Video calling and BBM Voice calling are planned for availability for Android and iPhone in a future version.

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