By Tom Noda
To further make its cloud software more user-friendly, Silicon Valley-based firm NetSuite has officially launched in the Philippines its latest user interface (UI) for business applications.
Jan Alvin Pabellon, principal product manager of NetSuite for Asia Pacific and Japan, said the new HTML5-based UI took three years to make as a result of collecting user feedbacks mostly concerning design and usability.
Pabellon likened the latest UI to user-friendly consumer apps which is about flexibility and choice, allowing users and organizations to tailor their apps to their needs.
The paradigm shift also included a series of transformations such as single platform to multi-platform and desktop-centric to device agnostic, among others.
“It has responsive dashboards in tablets and smartphones unlike before the paradigm was very desktop-centered,” Pabellon said. “Today the emphasis is on workflows and not anymore on features since it is all about optimizing the experience as users go about their day-to-day activities and tasks.”
Also simplified and de-cluttered, the UI features redesigned layouts for better readability, better use of white space, progressive disclosure, and improved record page hierarchy.
“It is really about cost and innovation, bringing the latest technologies into the enterprise,” Pabellon said, noting the UI can be used in a variety of industries such as manufacturing, retail, media and publishing, professional services, wholesale distribution, advertising, high tech and non-profit businesses.
NetSuite, which maintains a large presence in the country, was launched in 1999 and since then became a provider of enterprise-class cloud financials/ERP suites for large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems.
NetSuite said it now has more than 20,000 customer companies around the world that depend on its cloud software.