Resurgent BlackBerry debuts ‘passport’ size smartphone in PH

Displaying grit and staying power, Canada-based smartphone maker BlackBerry introduced in the Philippines on Tuesday, Nov. 25, the all-new BlackBerry Passport.

BlackBerry execs showing off the new BlackBerry Passport during the local launch held at Romulo Cafe in Makati City

BlackBerry execs showing off the new BlackBerry Passport during the local launch held at Romulo Cafe in Makati City

Featuring a large square touch screen and new QWERTY touch-enabled keyboard, the BlackBerry Passport is a device purpose-built for business professionals who want a smartphone that gives them with the mobile tools they need to get things done on the road, the company said.

The BlackBerry Passport will be available through authorized resellers for P35,790.

“We are excited to mark a new milestone for BlackBerry here in the Philippines, with the introduction of the first square screen design and touch-enabled keyboard smartphone – the BlackBerry Passport,” said Cameron Vernest, managing director for the Philippines and Singapore at BlackBerry.

Inspired by actual passports, the universal symbol of mobility, the size and form factor of BlackBerry Passport is portable enough to easily tuck into pockets.

Utilizing premium materials such as Corning Gorilla Glass 3 for the display and forged stainless steel for added strength, BlackBerry Passport is intended to provide durability that business professionals require in a smartphone.

The large square screen is optimized for viewing and creating content, and will make everyday tasks like reading and writing emails, reviewing and editing documents, Web browsing, and map navigation, more comfortable and effortless.

The BlackBerry Passport includes the industry’s first touch-enabled keyboard with gestures that make typing, editing and navigating more efficient and accurate.

According to a BlackBerry user study, BlackBerry Passport’s new QWERTY keyboard is almost four times more accurate than BlackBerry 10 virtual keyboards – the error rate is on average 74-percent lower.

The BlackBerry Passport is the first device to launch on BlackBerry’s latest OS platform, BlackBerry 10.3. The device comes preloaded with new features including BlackBerry Blend and BlackBerry Assistant, as well as the BlackBerry World storefront and Amazon Appstore.

BlackBerry Passport b

Features of the BlackBerry Passport include:

• High-Resolution Square Screen – The BlackBerry Passport includes a 4.5” square screen with a 1:1 aspect ratio, 1440×1440 pixel (453 dpi) HD display and Corning Gorilla Glass 3.

• BlackBerry Keyboard – The BlackBerry Passport’s new keyboard brings innovation to input with a responsive touch surface like a trackpad that lets you perform many touch functions directly on the keyboard. You can scroll Web pages, flick to type or slide along the keys to move the cursor, leaving the full screen space for viewing.

• BlackBerry 10 OS 10.3 – The BlackBerry Passport comes preloaded with the new BlackBerry 10.3 operating system, including new features such as BlackBerry Assistant, BlackBerry Blend and Amazon Appstore. It has a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen.

• Battery Life – At 3450 mAh, the BlackBerry Passport battery accounts for up to 30 hours of mixed use.

• Dual App Storefronts for Professional and Popular Apps

o BlackBerry World – BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration.
o Amazon Appstore – Preloaded on BlackBerry Passport, users can access popular consumer apps through the Amazon Appstore, including the latest Android games and apps, such as Minecraft – Pocket Edition, Candy Crush Saga, Pinterest, Temple Run 2 and Cut the Rope 2.

• BlackBerry Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently; if you speak, it speaks back; and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.

• Premium Components – The device is built for demanding users using durable materials mixed with top-of-the-line technology, including a quad-core 2.2 GHZ processor, 3 GB RAM, 13 MP OIS rear camera and 32 GB memory.

• BlackBerry Natural Sound – BlackBerry Passport comes with powerful speakers and a quad microphone system that delivers a high-quality listening experience. BlackBerry Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting volume so you don’t have to.

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