Globe Telecom posted broadband revenues of P12.7 billion ending 2014, a 22% increase from previous year?s P10.4 billion?amid the rising demand for internet connectivity and the burgeoning shift to a digital lifestyle.
The telco?s broadband customer base also registered double-digit growth after customers reached nearly 2.8 million at the end of 2014, an increase of 37% from 2 million a year earlier. Fixed broadband and wireless broadband business booked customer uptake growth of 16% and 42%, respectively.
?Broadband is one of the fastest growing business segments in the company and remains a key growth driver for Globe,? said Gilbert Simpao, Globe SVP for consumer broadband business.
?We are confident that the brand will sustain its growth trajectory moving forward as we continue to develop innovative and relevant products and services in line with our commitment of enriching our customers? digital lifestyle whether they are mobile or at home,?
The impressive revenue performance resulted from the continued aggressive acquisitions campaigns and new competitive bundled plans launched throughout the year, he said.
Also, the introduction of more affordable products and competitive tablet bundles throughout the year and the expanded pervasiveness of the fixed and wireless broadband network stimulated the robust performance of our broadband business in 2014, Simpao added.
Amid continuing shift of its customers to digital lifestyle, Globe is currently upgrading its network capacity and expanding its LTE TDD and LTE-FDD footprint to further strengthen the company?s mobile data infrastructure and deliver faster and more reliable wireless internet connectivity.
This involves activation of more than 4,300 cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for a more pervasive LTE coverage. The LTE-TDD and LTE-FDD technologies offer higher bandwidth, which enhances speed of data transfer, provides lower latency and increases overall network capacity.
