Lenovo, the world’s biggest PC manufacturer, is not allowing its competitors to enjoy the gaming party all by themselves as it launched in the country its own gaming brand called “Legion”.
Lenovo Philippines, led country by country manager Michael Ngan, staged a two-day gaming convention to formally launch the new gaming brand at the SM North Edsa Annex in Quezon City.
Ngan said in an interview that Lenovo will have to rely on the quality of its products and its IBM heritage to overhaul the lead of its rivals who were able to launch their gaming brands much earlier.
Before the introduction of the Lenovo Legion, gaming brands such as MSI, Acer’s Predator, and Asus’ Republic of Gaming have already been competing in the local market.
“There were ahead of us so there’s nothing we can do about that now. But what we can offer is the breadth and affordability of our offerings. You must also remember that our PC line has the IBM heritage known for quality,” he said.
Ngan said there is a huge opportunity for PC makers like Lenovo in the field of gaming. “There are about 30 million Filipinos who are into gaming. Around 5 million of that are hardcore gamers, who we are targeting for our products,” he said.
Lenovo’s gaming line is currently composed of a variety of laptops such as the Lenovo Legion Y520 and the Ideapad Y910; and desktops like the IdeaCentre Y710 Cube.
The gaming convention served as battleground for 12 teams from participating schools such as the De La Salle University, DLSU-College of Saint Benilde, Adamson University, National University, AMA University – Quezon City Campus, University of the Philippines-Diliman, and the Far Eastern University, among many others.
Gamers registered onsite to play, and got to face-off against celebrities such as Kristoffer Martin, Jack Reid, Ashley Gosiengfiao, Alex Diaz, and Jerome Ponce.