Epson sets sight on lucrative digital textile printing in PH

Just a few months after acquiring an Italian textile printer, Japanese tech giant Epson has trained its sight on the emerging field of digital textile printing in the Philippines.

These Philippine Eagle-inspired outfits by designer John Herrera were printed by Epson digital textile printers

These Philippine Eagle-inspired outfits by designer John Herrera were printed by Epson digital textile printers

To formally herald its entry into the market, the company has partnered with local fashion designer John Herrera to showcase a 30-piece collection digitally printed with Epson’s textile dye-sublimation transfer printers.

Herrera showcased his runway collection, which took inspiration from the Philippine Eagle, in a fashion show held at the Shangri-La Mall atrium on Feb. 1. The collection was printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270.

“There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,” said Herrera.

Herrera said digital textile printing significantly lessens fabric wastage. “With digital textile printing, we only use the exact volume of fabric. Instead of wasting 5 yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric to create one,” he said.

“Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,” said Pamela Albar, department head for commercial and industrial printers at Epson Philippines.

Epson introduced its digital textile printers in the country after buying Como-based textile printer Fratelli Robustelli in June 2016.

The acquisition is expected to assist Epson in using Robustelli’s expertise to accelerate the development of digital inkjet textile printers. The digital textile printing market worldwide is expected to grow at an annual rate of approximately 25%.

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