In 2016, mirrorless camera market expanded massively in PH

The mirrorless camera market segment in Southeast Asia expanded by 45 percent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 percent that reached $287 million.

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On the contrary, the compact point-and-shoot camera segment registered the sharpest decline in both volume and value, by 38 percent and 28 percent respectively.

The digital single-lens reflex (DSLR) segment took a slight dip of 8 percent in sales volume while market value remained flat throughout the year.

The market trends point towards a bullish segment for mirrorless cameras within the overall digital still camera (DSC) market across Southeast Asia.

In the Philippines, the overall DSC market contracted by 20 percent in volume but expanded in value by 33 percent in 2016, with the mirrorless camera segment increasing in volume and value by a whopping 375 percent and 440 percent, respectively.

The Philippine DSC market is expected to remain relatively stable due to the increase in the average selling price of cameras sold, echoing the same trend seen across the region.

“Many consumers today, especially the millennials, are already very much accustomed to using smartphones to stay connected and access their social media platforms instantaneously. With smartphones offering the convenience to upload photos straightaway onto social media platforms, the overall sales of compact digital cameras will continue to be adversely affected,” said Gerard Tan, senior director for technology retail tracking at GfK Asia.

“Camera manufacturers therefore need to rethink about their product and value differentiation,” he added.

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