By Espie Angelica A. de Leon
Snapcart, Asia’s first real-time shopper engagement app, has launched its iOS version, seven months after its rollout in Android in the Philippines where it has notched around 97,000 downloads.
Snapcart provides brands with data on consumers’ real-time offline spending and shopping habits through grocery receipts submitted by shoppers to the app. In return, Snapcart gifts shoppers with cash-back incentives via phone credits, bank-to-bank transfers, and vouchers from companies like Zalora.
Useful information from these receipts are extracted and compiled in a cloud-based data platform. Using machine learning and big data analysis, Snapcart analyzes the information to predict shoppers’ behavior, answering questions about how the brand is doing in a particular supermarket, its performance as compared to its competitors, and how it is doing among a certain segment of the market, among others.
“These data were never available before, not in its entirety, not in its granularity,” revealed Snapcart co-founder and chief data officer Mayeth Condicion during the launch at Discovery Primea in Makati City on March 23.
Data on offline consumer spending was difficult to source and according to Snapcart founder and CEO Reynazran Royono, 99 percent of purchases, particularly for groceries, is still done offline.
With Snapcart now available in the Philippines on both Android and iOS devices, it aims to have over 50,000 active users in the country by the end of 2017.
“I think we’re very much on track to reach that,” said Condicion. “iOS is a very big part of the Philippine market. It’s about 20% of smartphone users and so we need to cater to that big margin of the market as well and provide them with the value of Snapcart.”
Its value-added features include additional cash incentives and shopping vouchers for shoppers. They can win the bonus rewards by filling out surveys in the app, playing games, watching videos, and taking selfies with their purchases using Snapcart.
To date, Snapcart Philippines has 32,000 active users with almost 5,000 receipts received per day. It has partnered with over 75 top-flight brands like L’Oreal, Unilever, Nestle, and Unilab.
Launched in August 2016 on Android in the Philippines and in 2015 in Indonesia, Snapcart was selected into the Endeavor network in the United States in December 2016 – a network of entrepreneurs, investors, and professionals.
It won in the Global Accenture Consumer Innovation Awards in April 2016, as well as the Campaign Innovate – Asia Pacific Startup competition, among others.
In May 2016, it occupied the number 22 spot in the Disrupt 100 list, a bi-annual index detailing companies which help shape the future. In November of the same year, Snapcart was also invited by Google to join the Google Launchpad Accelerator program third edition.
To use Snapcart, download the app in Google Play Store or appstore. After shopping, take a snap of the taped receipt using Snapcart. The app will automatically analyze how much cash-backs you will receive based on different levels.