Electrolux PH eyes expansion on 15th year, caps Q1 with new products

By Edd K. Usman

Electrolux Philippines marked its 15th anniversary this year by unveiling new products, five of which were showcased at its recent “Make Your Home Summer-Ready” launch event.

Electrolux Philippines general manager Nelson Cabanban (inset) led the launch of the Swedish home appliances company's five new products that are also geared for the summer.

Electrolux Philippines general manager Nelson Cabanban (inset) led the launch of the Swedish home appliances company’s five new products that are also geared for the summer.

The new products are the Electrolux UltimateCare Front Load Washing Machine; the Electrolux Vita Inverter Split-Type Air Conditioner; the Electrolux UltraFlex Vacuum Cleaner; the Electrolux NutriFresh Inverter Refrigerator; and the Electrolux Cooking Range with Induction Cooktop and Electric Oven.

Andrea Pionilla, country marketing manager of Electrolux Philippines, gave the estimated prices of the five appliances: UltimateCare Front Load Washing Machine (around P30,000 to P40,000); Vita Inverter Split-Type Air Conditioner (P30,000 to P35,000); UltraFlex Vacuum Cleaner (P16,999); NutriFresh Inverter Refrigerator (around P40,000); and Cooking Range with Induction Cooktop and Electric Oven (around P46,000).

Electrolux Philippines general manager Noel Cabanban explained that this is just the first batch of products that they will unveil this year. He explained, “We are embarking on an aggressive distribution expansion as well as aggressive growth in order for us to grow the business. We are going to launch more products, not only in Q1, but also in Q2 and Q3.”

The “Make Your Home Summer-Ready” event also featured Amina Aranaz-Alunan, founder, executive director, and teacher of the School of Fashion and the Arts (SoFA) Design Institute, as well as creative director of her own accessories and bag label. She discussed home decorating in the summertime.

For her part, Janice Villanueva, founder of Mommy Mundo, a community of moms focused on making motherhood easier — presented the “Summer-Ready Home” checklist.

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