Pinoys, Thais least likely in Asia-Pacific to use app to order pizza

A new online report covering the Asia Pacific region has revealed that consumers from the Philippines and Thailand are the least likely to use an app as their normal way of ordering pizza.


According to research firm YouGov, just 4% of those polled from the Philippines and Thailand said they use a mobile app to order pizza.

Despite new technologies offering ever more convenient means of ordering fast food, just one in ten consumers (11%) prefer to use apps to order pizza.

Chinese consumers are the most likely to use apps to order pizza delivery, with a quarter of consumers (26%) preferring to use apps to order their delivery.

Across the region, phoning up is the most widely used means to order pizza, favored by 44% of those polled, followed by ordering online, used by 29% of respondents.

In terms of what people like on a pizza, the research found that the region’s favorite topping is mushrooms, which are a favorite with nearly two thirds of Asia Pacific residents (65%).

Mushrooms are particularly popular with older generations; 71% of over 55s consider mushrooms to be one of their favorite pizza toppings, compared with 56% of those aged 16-24.

Joining mushrooms as Asia Pacific’s most popular pizza toppings are chicken (53%), beef (52%), onions (47%) and pineapple (45%).


Meanwhile sweetcorn, tuna, olives and chillies are the least popular of the options given, disliked by 25%, 24%, 22% and 21% of respondents, respectively.

As with liked ingredients, there is a correlation between consumers’ age and the toppings they dislike. For instance, onions are disliked as a pizza topping by more than a fifth of 16-24 year olds (22%) but disliked by just 13% of those over 55.

When it comes to the crust, another generational divide emerges. Cheese-stuffed crusts are the most popular among young people but the least popular among older generations; 40% of 16-24 year olds say their favorite type of crust is cheese-stuffed, almost double the number of those aged 55+ who share the same view (22%).

By contrast, the majority of over 55s (51%) prefer thin-crust pizza. Thick crust is the least popular type of crust, favored by 21% of all respondents.

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