Asus ZenFone 4 smartphones make official debut in PH

By Edd K. Usman

Top executives of Taiwanese tech titan Asus led the launch on Saturday, Aug. 19, of their company’s ZenFone 4 series at SMX Convention Center in Pasay City.

Asus photo-op for ZenFone 4 series

Darren Chen and Ivan Cheng, senior product managers from the Asus headquarters in Taiwan, joined officials of Asus Philippines in introducing the fourth iteration of the ZenFone line:

• ZenFone 4 Pro (flagship)
• ZenFone 4
• ZenFone 4 Selfie Pro
• ZenFone 4 Selfie
• ZenFone 4 Max

As early as now, however, Asus said it also already planning the ZenFone 5 which it wants to launch next year.

“We have very solid discussions and we plan to come out with it on 2018. It will have a totally new idea and fresh specs for the ZenFone 5,” Cheng said in an interview.

Meanwhile, Chen said the Philippines is an important country for Asus. He said each phone model is priced to fulfill the needs of Philippine customers.

Zenfone 4 Pro

ZenFone 4 Pro:

• 5.50-inch FHD AMOLED display
• 6GB of RAM and 64GB expandable storage
• 3,600mAh battery
• Dual rear-facing cameras with 12-megapixel main camera sensor in the back; 8-megapixel front-facing camera
• Midnight Black and Moonlight White
• Price:  P39,995

Zenfone 4

ZenFone 4:

• 5.5-inch full HD AMOLED display
• Snapdragon 630 processor
• 4GB of RAM with 64GB of expandable storage
• 3,300mAh battery
• Dual rear-facing camera system comprised of one 12-megapixel sensor and one 8-megapixel sensor; 8-megapixel front-facing camera
• Midnight Black and Moonlight White
• Price:  P28,995

Zenfone 4 Selfie Pro

ZenFone 4 Selfie Pro:

• Snapdragon 625 processor
• 5.5-inch full HD AMOLED display
• 4GB RAM with 64GB of expandable storage
• Dual cameras in the front with 24-megapixel sensor and 5-megapixel sensor; 16-megapixel rear-facing camera
• Rogue Red, Sunlight Gold, Deep Sea Black
• Price: P18,995

Zenfone 4 Selfie

ZenFone 4 Selfie:

• Snapdragon 430 processor
• 5.5-inch IPS 1280 x 720 display
• 4GB of RAM with 64GB of expandable storage
• 3,000mAh battery
• Dual front cameras, one 20-megapixel sensor and one 8-megapixel sensor with a flash; 16-megapixel rear-facing camera
• Deep Sea Black, Sunlight Gold, Rose Pink
• Price: P13,995

Zenfone 4 Max - Bl

ZenFone 4 Max:

• 5.2-inch IPS 1280 x 720 display
• 3GB of RAM and 32GB of expandable storage
• 4,100mAh battery
• Dual rear-facing cameras with 13-megapixel sensor and 5-megapixel sensor; 8-megapixel front-facing camera
• Deep Sea Black, Sunlight Gold, Rose Pink
• Price: P9,995

For the launch in the Philippines, Asus created a “ZenFone City” within the SMX Convention Center to allow its partners and members of the media to experience the features of its latest phones.

George Su, Asus Philippines country manager, said: “For one to fully understand the power behind the ZenFone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city.”

Asus crafted dual rear shooters for the ZenFone 4 Pro, ZenFone 4, and ZenFone 4 Max. The ZenFone 4 Selfie Pro and ZenFone 4 Selfie, meanwhile, each has dual cameras in the front.

Asus also announced its two brand ambassadors for Zenfone 4, South Korean actor Gong Yoo and local actress Bea Alonzo.

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