ABS-CBN says its website is PH’s biggest with 36 million users

Broadcast giant ABS-CBN said its website has logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country’s biggest local media website next only to global giants Facebook, YouTube, and Google in the Philippines, according to Web analytics sites Alexa and SimilarWeb.

ABS-CBN

ABS-CBN’s number of page views has passed the halfway mark of its 2016 record of three billion page views.

“The record numbers reflect the success of ABS-CBN’s mobile-first strategy that caters to 75% of Filipinos who consume content online through their mobile devices. This strategy, along with a sound grasp of its audience’s passions and a wide range of immersive content about relevant topics, also boosts ABS-CBN’s position as the top media portal in the country,” said Elaine Uy, OIC-head of ABS-CBN’s digital media division.

ABS-CBN, which enjoys the biggest audience share in terms of nationwide TV ratings covering urban and rural homes, is transitioning into a digital company with the biggest online presence among all media companies, and a growing list of digital properties.

One of the latest initiatives is Patrol.ph, a Filipino language news website launched in May that offers a lineup of news and information.

ABS-CBN’s over-the-top content platform iWant TV continues to draw Kapamilya fans who want to catch up on their favorite shows and watch movies, Korean dramas, and original shows wherever they go at any time they want. The company also has TFC.tv to give the same access to Kapamilyas outside the Philippines.

The company also has numerous offerings that bridge the gap between TV and digital. One such offering is the Moonchasers website, which complements viewers’ experience of watching the teleserye “La Luna Sangre” by bringing them together in an online interactive community to help Tristan (Daniel Padilla) locate werewolves and vampires.

ABS-CBN’s other innovations also include “Pinoy Big Brother Online Bahay ni Kuya,” which allowed fans to join the “PBB” experience alongside the housemates and provided them with a platform to express themselves and display their abilities and talents.

On the heels of the success of the hit TV series “On The Wings of Love” (OTWOL), ABS-CBN also launched otwolista.com, giving OTWOL fans their own community page to access exclusive content, merchandise, and experiences.

ABS-CBN’s dominance also extends to Facebook, where it enjoys a 15 million-strong following – the largest among all Filipino companies.

On video streaming service YouTube, four of ABS-CBN’s channels – including ABS-CBN News (2.4 billion views), Star Music (836 million views), and Star Cinema (421 million views) – rank in the top ten Filipino channels. ABS-CBN Entertainment’s channel, meanwhile, ranks first in the country in terms of views (8.9 billion views).

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