Ford PH touts new Sync 3 system for anti-distracted driving

With the Anti-Distracted Driving Act (ADDA) now in full force, Filipino drivers are now challenged and required to be more attentive while on the road.

SYNC 3_LHD_4

After all, they are not just responsible for their safety, but more importantly, for the safety and lives of their passengers and the people they interact with on the road.

The ADDA states that drivers are prohibited to use mobile devices while on the road. As the policy aims to change behaviors, the question persists: how can the digital Filipino driver stay connected without getting pulled over by traffic enforcers, or worse, involving themselves (and their passengers and regular road passers-by) in an accident?

Sync 3, Ford’s in-car connectivity platform, might just be the answer.

Faster than its previous generation, the new Sync 3 features an enhanced voice recognition system, a more intuitive smartphone-like touch screen, and an easier-to-understand graphical interface.

Voice recognition

With an improved voice recognition feature, drivers can operate various commands and actions with Sync 3 without taking their hands off the wheel. These include call and text messaging, music control and climate control. All one has to do is press the voice button located on the steering wheel and give out the command.

Navigation

Just like several go-to apps, Sync 3’s navigation feature is designed around one’s preferred routes and provides the driver traffic updates and weather-related conditions along the route. With Sync 3, drivers are aided to keep their eyes on the road and hands on the wheel.

Entertainment

When your everyday drive consists of at least 50% waiting for traffic to move, you are bound to get bored. Good news is Sync’s infotainment system has made accessing the mobile device’s music library anytime through Bluetooth connection or via USB port.

SYNC3_NAV_Screen

“Safety is top priority at Ford, that’s why we invest in safety features such as Sync 3 to ensure that every driving experience for our customers and their passengers is safe,” said Rodel Gallega, vice president for marketing and sales at Ford Philippines.

“We recognize that drivers are living a more digitally-connected lifestyle, that’s why we are harnessing the power of technology through Sync 3 to keep their eyes on the road and hands on the wheel while staying connected and entertained.”

Comment on this post