Amid the tough competition from foreign brands, local tech brand Cloudfone is celebrating its inclusion in the coveted Top 5 biggest smartphone brands in the country.
According to analyst firm firm IDC, which this week released its Asia-Pacific Quarterly Mobile Phone Tracker report for Q2 2017, Cloudfone now owns the 4th spot in the list of leading smartphone brands in the Philippines.
The survey was topped by local brand Cherry Mobile while Samsung and Oppo occupied the second and the third places, respectively. Chinese firm Vivo completed the cast at number 5.
Cloudfone said the survey results showed that local brands can, through innovation and consumer understanding, compete against international giants with deep marketing pockets.
IDC attributed Cloudfone?s growth to its marketing and promotion efforts ?focused on sports events given its partnerships with NBA and PBA.?
?We have always believed that Filipinos are discerning of real value. That is the driving force behind our motivation to offer premium features and high quality without the hefty price tag usually associated with high-end smartphones,? said Eric Yu, CEO of CellPrime, the company behind Cloudfone.
Aside from ranking fouth place in the latest IDC report, another study from consumer research firm GfK also revealed that Cloudfone recorded a 39-percent revenue growth and a 21-percent market share (in their target price band) from January to April 2017 as compared to the same period last year.
?These third-party reports show we are on track in our aim to make Cloudfone the leading local mobile-phone brand in the Philippines in three years? time. We are inspired to use this momentum to positively disrupt the market with our new phone line-up with superior features comparable to other brands, delivering quality and durability without breaking the bank,? said Yu.
