Filipino IT veteran named new SAP Philippines managing director

German software giant SAP has announced the appointment of tech executive Edler Panlilio as the new managing director for SAP Philippines.

He replaces Ryan Poggi, who will take on another executive role within SAP Asia Pacific Japan.

New SAP Philippines managing director Edler Panlilio

New SAP Philippines managing director Edler Panlilio

In this new role, Panlilio will be responsible for leading and driving business growth and operations in the Philippines, building on the 22-year establishment of SAP in the country. He will report directly to Claus Andresen, president and managing director of SAP Southeast Asia.

Commenting on Panlilio’s appointment, Andresen said: “The Philippines economy remains vibrant and is the 10th fastest growing economy in the world. With a stable and sustainable economic environment, SAP is well poised to help the Philippines economy grow by supporting the country’s digital agenda with our technology.

“Edler’s promotion signifies a strong leadership bench that we have in Southeast Asia, and SAP’s commitment to the development of our talents. I am confident that Edler will be able to build on our growth trajectory and accelerate our growth plans in the Philippines.”

A 20-year veteran in the IT industry, Panlilio joined SAP in 2013 and was most recently the senior director of key accounts managing a combined sales force of key account managers, cloud specialists, platform and CRM specialists focused on the top customers for SAP Philippines.

Prior to joining SAP, Panlilio spent more than a decade in his career holding leadership roles and responsibilities with various multi-national IT organizations based in the Philippines, including Symantec, Sun Microsystems, and Logica.

“The Philippines has a great opportunity to leapfrog into the next phase of digitization as government organizations and companies in the private sector embark on a digital transformation journey. The Philippines Digital Strategy has served as a great framework for organizations to start thinking about how we can collectively work together towards the vision of Philippines’ digital future,” said Panlilio.

“Being a global market leader, SAP has the transformative innovations needed to help local government and businesses strive to be a globally competitive Filipino nation. I am delighted to be a part of the SAP family and look forward to lead the team to help the Philippines run better, and improve people’s lives.”

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