Report: Pinoys most concerned on online security in regional poll

Almost 74 percent of consumers in the Philippines are “extremely concerned” that businesses are not doing enough to protect them against cybercrime, according to the ‘State of Cybersecurity’ research report from digital content delivery firm Limelight Networks.

limelight

The survey of consumers in Singapore, Malaysia, and the Philippines took a close look at how consumers perceive the current state of cybersecurity in their online transactions.

Increasing cybercrime has not stopped consumers from continuing their online activities. While 91.47 percent of consumers in Southeast Asia check a site’s security before partaking in e-commerce or other activities, those in the Philippines appear more concerned, with 96.30 percent checking to see if a site is secured before initiating a transaction.

When making a transaction, smartphones are device of choice in the Philippines (75.05 percent), and laptops coming in second (50.86 percent).

The report also found that a brand’s reputation and credibility were directly impacted once their website has been hacked. Yet, businesses are not sitting idly either.

The vast majority of businesses who responded to the survey indicated that their organization has implemented technologies to protect against DDoS and other attacks, which is especially important given that the majority of respondents indicated that their organization’s digital presence had been attacked in the past two years, resulting in site downtime or loss of data.

“With a potential cyber-attack lurking in the corner, brands can no longer rest on ‘legacy trust’ that they have built over the years,” said Jaheer Abbas, sales regional director for SE Asia and ANZ at Limelight Networks.

“Today, it’s about building trust each time a customer transacts with a brand online. Cybersecurity is never a one-size-fits-all approach. Brands need to think about a multi-layered approach to security and explore the use of a cloud-based solution. They also need to employ a content delivery network (CDN) that can buffer volumetric attacks,”

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