Use of online dating apps among Filipinos up 56% — survey

The use of Internet and online dating apps among Filipino millennials rose by 56 percent, according to a new YouGov survey.

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The survey revealed that half of all Filipinos have used the Internet and online dating apps, while 41 percent of millennials say they would be embarrassed to admit that they had met their partner through online dating apps.

YouGov said that 24 percent of Filipino baby boomers say the same. However, two-thirds of all respondents say they would not think of a couple that met online any differently.

About 71% know at least one couple who have met this way, while three-quarters of millennials know at least one couple who met online, six in ten baby boomers do.

YouGov said that online dating is now mainstream in the Philippines and online dating is an increasingly competitive marketplace.

Tinder and Filipino Cupid are the clear favorites in the Philippines, both scoring among the highest for both fame and respectability. Overall, more than six in ten respondents have heard of these services.

Tinder has the best reputation among those who have ever used online dating services, with 53% saying that it is considered respectable. Just 15% consider being not respectable, giving it a net score of +38 – the highest among all apps featured in the survey.

The services that are least well recognized among all respondents are also seen as the least respectable among those who have used online dating services, suggesting that popularity is key to success in the Filipino market.

Online dating is worth $2.2 billion in America alone, and Tinder boasts 26 million matches a day.

With half of all Filipinos that have used online dating services willing to pay for premium features, Internet dating has done more in recent years than just shake off its stigma. – Edu Lopez

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