PH online real-estate firm secures Malaysian funding worth more than $1 million

By Edd K. Usman

A Filipino-owned online real estate company that lists and sells properties and connects brokers and sellers has raised $1.3 million (P66 million) from a Malaysian group.

Hoppler's Ballesaca: We aim to position ourselves as “a family member who can introduce buyers to hundreds of trustworthy brokers with thousands of listed properties from which they can choose their perfect home.” (EKU)

Hoppler founder and CEO Ramon Ballesca Jr.

Hoppler.com.ph secured funding from Frontier Digital Ventures (FDV), which aims “to become the leading operator of online classifieds businesses in frontier markets across the globe,” a company executive said.

However, the funding will be used “purely for marketing listings for partner brokers in the Central Business Districts (CBDs) of Metro Manila,” Ramon Ballesca, Jr., the company’s founder and CEO, said in a media briefing on Nov. 21 in Bonifacio Global City in Taguig.

Established by Ballesca, Hoppler offers a listing of condominiums, houses and lots, townhouses, vacant lots, commercial lots, and commercial spaces for sale or lease. It also offers a “Partner Broker Program” that connects buyers and sellers through an online network of trustworthy real estate professionals, allowing brokers to get more leads and close more deals.

Partner-brokers can exclusively list properties on Hoppler’s system on a ‘first come, first serve’ basis, Ballesca said. “They can upload all the properties they manage whether residential or commercial without any upfront fees,” Hoppler said.

Just like any website, Hoppler’s can be accessed in any part of the world, making its property list available for inquiry around the globe. The website and its mobile app (aptly named Kumita, which means to earn in Filipino) will connect brokers and buyers, ensuring that transactions are trouble-free from start to finish for both parties.

“Hoppler is a company that honors local culture by ensuring that our business model creates relationships based on trust,” Ballesca said. “We want to make buying and selling properties personal again — with personalized end-to-end service where we take care of people first, and then the property will follow.”

As of October 2017, its Partner Broker Program already has a total of more than 20,000 properties in its network and database.

“It has a growing network of over 600 real estate professionals plus an affiliate marketing program that reaches an estimated 1,500+ more real estate professionals,” Ballesca said.

To boost the numbers of buyers, sellers, and properties, Hoppler aims to position itself as everyone’s “trusted friend,” or more importantly, “a family member who can introduce buyers to hundreds of trustworthy brokers with thousands of listed properties from which they can choose their perfect home.”

Brokers, buyers, and sellers can initially connect through platform’s official portal (http://www.hoppler.com.ph) where they interact and close deals.

For the last 12 months, users of the site “had legitimate intentions to spend a total of P38.2 billion on purchasing or leasing properties. For that amount, commissions totaling P1.7 billion would be paid out to brokers,” Ballesca said.

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