The latest study of Research now, an online sampling and social media data collection company, have shown?that one in two Filipinos are discovering new products and brands on Twitter for gifts for the holidays. The report looked into Twitter conversations that tracked the Christmas shopping behaviors of Filipinos users.
Ninety five percent of Twitter users in the Philippines are into Christmas season, and the research revealed that Twitter users are 33% more likely to take on the role as Christmas organizer than people who are not on Twitter. Millennials on Twitter are the most passionate about Christmas with 64% claiming to be responsible for conducting parties and celebrations.
In terms of Christmas shopping, two in three respondents said that they start buying for presents before December. The younger demographic, aged 18 to 24 years old, said that they are more likely to do last-minute shopping.
When it comes to shopping platform, results showed that physical stores are still the preferred place for shopping among Twitter users (79%) while 64% said they shop online.
Filipino Twitter users rank consumer electronics tops their wish list such as phones and tablets. Twitter users are 52% more likely to want ?experiences? for Christmas, such as concert and travel, while two in three of younger respondents said they prefer to receive cash or gift cards.
?Christmas is celebrated around the world and it?s exciting to see how much Filipino consumers deeply value the spirit of giving and celebration of Christmas through the research, and how that is reflected in conversations on Twitter,? said Arvinder Gujral, managing director for Southeast Asia at Twitter.
?The holiday season provides prime opportunities for brands to forge connections with their audiences. Marketers can tap on these insights to develop brand experiences that drive real-time conversation and impactful engagement with their audiences during the festive season.?
