PC market exceeds expectations with flat year-on-year growth

Worldwide shipments of traditional PCs (desktop, notebook, and workstation) totaled 60.4 million units and recorded flat (0.0%) year-on-year growth in the first quarter of 2018 (1Q18), according to research firm IDC.

The results exceeded the earlier forecast of a 1.5% decline and marks the third consecutive quarter where traditional PC shipment volume has hovered around flat growth year on year.

Although the numbers are preliminary, the data seems to indicate a continued build up in commercial renewal activity as the main driver for the stabilizing trend.

Business uptake of Windows 10 systems appear to be steadily ongoing, benefitting commercially-focused PC OEMs such as HP, Dell, and Lenovo.

Demand for premium notebooks in both the consumer and commercial segments have also helped major vendors retain better margins and garner buyer interest.

Furthermore, continued focus on gaming systems has injected slight improvement in pockets of the consumer space. Unlike the first quarter of 2017, an improved supply of key notebook components also loosened pressures on both supply and pricing, leading to some recovery of share for the smaller vendors.

From a geographic perspective, mature markets uniformly fared positively. The US market saw modest growth after six quarters of year-on-year declines and Japan continued with its seventh consecutive quarter of growth.

Emerging markets were more of a mixed bag as Asia-Pacific (excluding Japan) (APeJ) shrank for the quarter while Latin America continued to recover positively against a tough 2017.

“The component shortage that initially impacted portions of 2017 led some vendors to stock up inventory to avoid expected component price hikes, and that led to some concerns of excess stock that would be hard to digest in subsequent quarters,” said Jay Chou, research manager with IDC’s Personal Computing Device Tracker.

“However, the market is continuing on a resilient path that should see modest commercial momentum through 2020.”

“The year kicked off with optimism returning to the U.S. PC market, especially on the notebook side,” said Neha Mahajan, senior research analyst for devices and displays.

“A likely rise in commercial activity amidst a positive economic environment is expected to further strengthen demand. The retail platform too shows signs of stability especially with a fast-growing gaming community adding to the confidence.”

Company highlights

HP Inc. maintained a comfortable lead over all others in the market with its eighth consecutive quarter of overall growth (up 4.3% year on year) and growth in all regions except Latin America.

Lenovo saw a flat quarter in 1Q18, the third consecutive quarter in which the company saw year-on-year volume stabilize with flat global growth and a slower pace of decline in the U.S.

Dell Inc. posted the strongest year-on-year growth out of all the major companies, growing 6.4% and buoyed by strong performances in nearly every region.

Acer held onto the fourth position. Its ongoing expansion into gaming and continued investments in Chromebooks have paid dividends for the company, but also caused some tough going in other arenas.

Apple finished the quarter in the fifth position with a year-on-year decline in shipments of 4.8%.

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