Shopee signs up Anne Curtis, kicks off mid-year sale

Mobile shopping site Shopee has announced Anne Curtis as its first brand ambassador in line with the launch of 5.5 Shopee Super Sale.

Shopee introduced Anne Curtis as its first brand ambassador in an event at the Grand Hyatt Hotel in Taguig City

The campaign is set to be the biggest mid-year online sale in the Philippines and runs from April 13 to May 5. It features discounts of up to 90% off on thousands of products, with deals as low as P55 and daily flash sales.

The Filipina-Australian star will also be making her debut as Shopee’s brand ambassador in Shopee’s first-ever television commercial in the Philippines.

Terence Pang, chief operating officer of Shopee, said, “We are thrilled to announce Anne as Shopee Philippines’ first official brand ambassador and to have her join us in kick-starting the biggest mid-year online sale in the Philippines. Her friendly, fun and sociable personality best represents Shopee’s brand positioning as the leading online shopping platform, especially among millennials. In addition to being the face of Shopee, and the upcoming 5.5 Shopee Super Sale, Anne will also be starring in our first-ever television commercial.”

Users can also shop exclusive deals from leading brands under the recently launched Shopee Mall.

Fans of Anne can also look forward to the “Anne’s Top Picks” collection and giveaways featuring Shopee merchandise autographed by the celebrity.

Additionally, Anne will be launching her own cosmetics line on Shopee. From April 11, makeup lovers will be able to purchase BLK cosmetics via the BLK Cosmetics Official Shop on Shopee Mall, which features a 100% Authenticity Guarantee, 7 Days Return, Cash on Delivery and Free Shipping nationwide.

To celebrate the launch of the BLK Cosmetics Official Shop, Anne will be giving away a limited edition autographed mirror to the first 100 customers, with a minimum spend of P1,000.

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