More than half of the total number of homes in Metro Manila are watching television via digital terrestrial television (DTT), according to the latest surveys conducted by Pulse Asia and SWS.
Pulse Asia and SWS both conducted surveys in March, which showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box, which gives a better TV viewing experience and more choices in terms of programs and channels.
The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.
The results from the polling firms show that more and more consumers are making the big switch from analog to DTT, as ABS-CBN reports it has sold a cumulative total of five million ABS-CBN TV Plus boxes as of May 3.
With the robust sales of ABS-CBN TV Plus driving the rise in DTT penetration, ABS-CBN claimed it is ahead of other broadcast companies in supporting the government?s mandate for the full shift from analog to DTT by 2023.
Since its launch three years ago, ABS-CBN said its TV Plus has expanded its signal coverage in the country to reach residents in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
