As PH firms undergo digital transformation, software maker sees opportunity

By Rafi Koteh

ManageEngine, a vendor of IT management software, said it wants to take advantage of the ongoing digital transformation of local companies to sell its technology offerings.

ManageEngine corporate marketing and communications manager Avinash Kagava

The tech firm is banking on a study released by analyst firm IDC earlier this year, which showed that 93 percent of the nation’s organizations have begun utilizing IT resources to streamline their business processes. Only 7 percent of these businesses, however, can be considered leaders in this area.

In order to keep their competitive-edge, ManageEngine’s corporate marketing and communications manager Avinash Kagava urged Philippine organizations to make the best use of the technology at their disposal.

“You can move from the first floor to the tenth floor using an elevator rather than using the staircase. Most of the global competition would have climbed the staircase, and you have the opportunity to use the elevator,” he said.

Through the addition of new value-added resellers, systems integrators, and channel partners, ManageEngine is working to satisfy the growing demand in the Philippines for IT management solutions.

ManageEngine is also working closely with its regional partner, IT Group Inc. to further encourage the integration of IT solutions within Philippine businesses. They are investing heavily in partner training and certification programs, end-user workshops, and IT management webinar, seminars, and trade shows.

“We are going to be a one-stop solution for multiple IT management requirements, starting from the startups to the enterprise,” said Kagava.

The tech vendor currently has a large number of products ranging from IT security to advanced data analytics. It prioritizes ease-of-use and efficiency in their products, but the affordability of their wares allows businesses of all sizes to take full advantage of the software. Start-ups and small businesses can even use the freemium version of their products.

“We bring in learnings of serving a global IT audience for over 16 years with 90 plus products and free tools in the IT management space,” said Gubu Mathew, vice president and general manager of ManageEngine Asia-Pacific.

“This makes us uniquely positioned to help companies address the changing role of IT in the era of digital transformation,” he added.

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