Epson PH banking on POS, textile printers to fuel growth

The Philippine subsidiary of tech titan Epson said it continues to gain market traction in new key segments, particularly in point-of-sales machines and textile printers.

Epson PH senior GM Ed Bonoan says the company is bullish on the local market for its POS machines and textile printers

The company recently showcased its new POS and textile printers during its recent annual media offsite event held in Balesin Island in Polilio, Quezon province.

In a series of presentations, Epson unveiled its campaign for the business segment dubbed “It’s in the Details”, which highlights the company’s approach to innovation, backed by a long history of artisanship and attention to details.

With Epson’s obsession in precision and its vertically integrated business model, the Japanese firm said it continues to innovate to deliver new technologies to the market.

“Epson’s obsession to details runs through everything we do. We believe that by taking care of the little details, we ensure to bring forth products developed solely from homegrown core technologies and devices,” said Eduardo Bonoan, director of marketing division at Epson Philippines.

Bonoan explained that with technology today enabling personalized, valuable, and real-time experiences, companies need to adopt new technologies to exceed customer expectations and thrive in the ever-changing digital economy.

“What customers get from our products and solutions come from the details we put into them. Our obsession to details enables us to turn big ideas into reality. It also gave us the opportunity to expand our portfolio of innovative products, dedicated to making lives simpler and easier,” said Toshimitsu Tanaka, managing director for Epson Singapore and country manager of Epson Philippines.

The company said it recorded a positive 20% average growth in the past five years. According to the IDC Quarterly Hardcopy Peripherals Tracker report, Epson’s market share of inkjet printers in Philippines was at 55% in 2017, giving Epson the dominant market share in this category.

For the projector category, Epson’s market share was reported at 58% in the Philippines in 2017, according to analyst firm Futuresource Consulting.

Comment on this post