Resurgent Eastern Communications ready to wage war with new products

As it celebrates its 140th anniversary, a rejuvenated Eastern Communications is undertaking a makeover to expand its reach in the enterprise market with new a suite of products.

Eastern Communications product and innovation division head Edsel Paglinawan speaking during the press launch

At an event held at the Rizal Park Hotel, the company launched a variety of connectivity products and solutions, as well as a tweaked branding to highlight its pioneering role in the country’s telecommunications space.

In addition to its staple connectivity offerings, Eastern Communications is clashing head-on with the country’s top telecom players with new its products, which include Global Data, DDOS Protection, Microsoft Azure and Office 365, and Managed SD-WAN (Wide Area Network) services.

The tech firm has also added EIPL (Ethernet International Private Line) and Global MPLS (Multi-Protocol Label Switching) to its data portfolio. Their EIPL and Global MPLS services provide high speed, point-to-point, and point-to-multipoint service that transmits simultaneous two-way traffic between customer locations in the Philippines and across the world.

The services are suited for businesses in industries with overseas branches and offices such as banking and finance, manufacturing, transport and distribution, ICT and business process outsourcing companies.

Through partnerships with global carriers, Eastern Communications said it is able to provide global business connectivity with reliable and scalable high bandwidth speeds starting at 1Mbps or higher. They can also commit to industry standard service levels with guaranteed network availability based on service level agreements between Eastern and global carriers.

Managed SD-Wide Area Networks

Its Managed Software Defined-Wide Area Network or Managed SD-WAN, meanwhile, enables enterprises to dynamically route traffic across a hybrid WAN. Perfect for companies with multi-site and multi-branch businesses, the use of a Hybrid WAN allows for improved routing of bandwidth and the optimization of network transport services. It means more bandwidth availability for business-critical apps for better performance.

This service also delivers other benefits such as improved network visibility and control, security, and better network planning and operations as companies can control the entire network through a single interface and enforce policies with ease based on business requirements.

Managed WiFi Mesh

Managed WiFi Mesh, on the other hand, allows households or small businesses to have access to strong internet across the entire house or office. Without the hassle of cabling and setting it up, Eastern Communications’ WiFi Mesh creates a whole new WiFi network, different from your current router’s WiFi that provides rich interconnection beyond concrete walls and multi-stories.

Most importantly, there will be zero dead spot as the WiFi Mesh completely covers the customer premise.

DDOS Protection

For the first time, Eastern is also entering the cybersecurity market with its DDoS or Distributed Denial of Service service. A Denial of Service attack is when a server is deliberately targeted with very large numbers of requests, in order to block or crash the server. DDoS attacks are even more difficult to protect from as it aims to make online services unavailable through overwhelming traffic from multiple sources

Eastern Communications offers the solution to this challenge by offering businesses protection that encompasses different DDOS attacks helping to prevent costly downtime for websites and applications. The company has partnered with DDoS solution providers to offer a comprehensive approach to DDoS mitigation.

Through Eastern Communications’ Anti-DDOS solution, companies can be protected from volumetric attacks which uses a massive amount of traffic saturating the bandwidth of the target.

“Eastern is going beyond connectivity. Aside from our core solutions, customers love Eastern because of the quality of our services. As such, more and more managed services-based products are complementing our Internet, Data, and Voice. We offer end-to-end solutions, from access to the market leaders in cybersecurity to managing your security through unwavering customer support,” product and innovation division head Edsel Paglinawan explained.

Cloud Services

Lastly, Eastern Communications is also rolling out its cloud services with Microsoft Azure Virtual Machines and Office 365.

Microsoft Azure Virtual Machines or VM is a comprehensive set of cloud services that developers and IT professionals use to build, deploy, and manage applications through Microsoft’s global network of datacenters.

Azure offers the ability to instantly provision computing resources on demand. Compared to the task of planning and building an on-site data center, along with the requisite hardware upgrades, maintenance costs, server cooling requirements, electricity costs, and use of floorspace —particularly for offices with associated real estate costs — using Azure can lead to significant savings for a company.

Meanwhile, Office 365 is a subscription plan that includes access to Office applications plus other cloud-based productivity services, making work accessible anywhere at anytime.

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