Tech firms to deploy digital content in TNVS cars via freenet

Voyager Innovations and media tech firm IDOOH Philippines have announced their partnership to utilize each other’s technology services to deploy Voyager content through freenet on IDOOH screens.

From October 1, the three-month pilot will commence with an initial roll-out of 100 in-vehicle screens through IDOOH’s Transport Network Vehicle Service (TNVS) partners to provide passengers with access to in-vehicle shopping, entertainment, news, games, sports and lifestyle content.

Jules Salonga, managing director for IDOOH Philippines and Indonesia, said: “Through our partnership with Voyager Innovation, we are excited to bring e-commerce and digital content to cars and improve the in-ride experience. With a pilot of 100 screens deployed using freenet, we hope to scale this program nationwide and grow our network as the Philippine’s largest in-ride digital media platform.”

The IDOOH screens will be powered by freenet by Voyager, which will allow passengers to interact in real-time with the screen by scanning of QR codes and logging in using their social media profiles to participate in promotions and reward campaigns.

IDOOH operates in-vehicle screens through TNVS partners in Manila, Cebu, and Davao. In Asia Pacific, IDOOH has a network of in-vehicle digital out-of-home (OOH) screens with an inventory of more than 14,000 screens in taxis and ride-sharing cars.

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