Epson marks 20th year in PH, eyes 19% growth for 2018

The local office of Japanese tech behemoth Epson celebrated on September 20 its second decade of operations in the Philippines.

Photo shows (from L-R): Cris Sanchez, EPC sales director; Juliet Real, EPC business support director; Eduardo Bonoan, EPC marketing director; Toshimitsu Tanaka, EPC president and country manager; Akifumi Takei, Epson Precision Philippines Inc. (EPPI) president; and Hideto Nakamura, Epson Vietnam general director and former EPC president lead the toast during Epson Philippines 20th anniversary celebration at the Grand Hyatt in BGC

On its 20th anniversary celebration at the Grand Hyatt Hotel in Taguig City, the company expressed its commitment to strengthen its presence in the business and office segments in the country.

Eduardo Bonoan, marketing director for Epson Philippines, said that customers can only expect greater things from the brand for 2018.

“We boldly predict a strong 19-percent growth by the end of the fiscal year 2018 and, we are confident in achieving this because of the continued support of our partners,” added Bonoan. “We aim to enable more partners from even bigger segments by bringing the right products and solutions to the right market.”

The company said it continues to dominate in the highly competitive inkjet printer and projector industry. In the first half of 2018, Epson’s inkjet printers posted a market share of 55%, as reflected in the latest Hardcopy Peripherals Report of marketing intelligence firm IDC.

On the projector business, the latest FutureSource Projector Report showed that Epson continued to lead with a 55% market share in the second quarter of 2018.

To sustain this growth, Epson Philippines has launched new products, starting with the branding of its flagship L-series printers to Epson EcoTank printers.

Along with the branding of its L-series inkjet printers, the company also introduced its new high-speed T-series large-format printers available as desktop or floor-standing models, marking Epson’s entry into the low-to-mid range CAD plotter market.

Among the highlights of the recent celebration was the recognition of Epson’s partner network which includes its sales and service partners, as well as business support service providers who have worked with Epson for 20 years.

Epson employees who have been in service for five, 10, 15, and 20 years were also given awards and recognition during the event.

“We started as a modest Representative Office here in the country, which eventually grew into a full-fledged marketing and sales arm known as Epson Philippines Corporation in 1998,” said Toshimitsu Tanaka, managing director for SE Asia and president and country manager of Epson Philippines.

“From then on, we have grown, rapidly, due to the hard work and creativity of our dedicated employees, as well as the strong support of our trade partners and colleagues, who have journeyed with us through the years.”

The company has also expanded its presence nationwide, especially with the opening of its solutions offices in Cebu and Davao. It also has a network of 137 authorized service centers, 465 dealers and 875 stores across the country.

“The story of Epson Philippines is a testament to how a humble beginning can reach great heights, through the hard work and creativity of our dedicated employees, and the strong support of our partners and colleagues,” said Tanaka.

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