NY-registered BPO firm with Pinay co-founder employs home-based agents

An outsourcing company co-founded by a Filipina executive is seeking to shake up the local BPO industry by employing home-based or remote workers as BPO agents.

CrewBloom co-founders Brianna Carney (left) and Kate Ringcodan during the press launch in Makati City

CrewBloom, which was founded by New York-based entrepreneur Brianna Carney with the help of her Filipino co-founder Kate Ringcodan, said it aims to “reinvent the outsourcing model by giving clients the opportunity to be able to pick anyone from the company’s pool of top-tier remote workers.”

At a recent launch event, Carney said they have chosen to hire exclusively from the Philippines and make the country the hub of its operations although the company is registered as a business in New York.

Carney also stressed that it does not have a “real” local office as all of its employees work remotely from their homes. All transactions, including the hiring of agents, are done online.

Carney, a former executive of tech giant Amazon, said she traveled around Asia and was inspired by the “robust workforce” of the Philippines.

By outlining rigorous screening process to applicants and clients alike, CrewBloom claims it now has access to the top 2 percent remote professionals in the Philippines and clients.

CrewBloom said it decided to introduce the home-based outsourcing model because “businesses and the working environment are bound to change for the better” within the BPO industry.

The company noted that unlike before, it’s not just the big companies that need to outsource workers but even micro, small and medium enterprises (MSMEs). Thus, it said there is a need to offer high-quality and but affordable outsourcing services.

The Philippines, it added, best-suited for this requirement as the country “is a breeding ground for highly-educated professionals with native-level command of the English language and experience working for international brands”.

“By connecting businesses with top-tier Filipino professionals to join their sales, business development, and customer service teams, CrewBloom created a better, easier, and cost-efficient way to grow companies with the best outsourced professionals who love what they do,” the company said.

CrewBloom stressed it “has dedicated itself to getting US companies the quality human capital they need to evolve for just a fraction of a cost and minus the risks.”

With a 100% remote model, CrewBloom said US companies have up to 70% reduction in overhead costs since they not need to spend on infrastructure, technology, taxes, and healthcare benefits.

“This remote setup also achieves high employee retention and consistent performance by affording contractors looking for work-life balance,” it said.

CrewBloom also said it solves the “lack of humanity” in Philippine call center environments by providing work flexibility and compensation that recognizes success and rewards hard work.

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