Pinoy-made ‘list’ app puts focus on stories, not just photos

By Rafi Koteh

A Filipino-developed social media app that allows its users to write and view stories in a list format debuted on Saturday, November 17, at a launch event in Via Mare in Timog Avenue, Quezon City.

Endlist CEO and cofounder Jan Dipasupil

Jan Dipasupil, CEO and cofounder of the social media platform Endlist, led the launch of the mobile app, which was created in collaboration with the coding and programming organization Mindstorm.

Founded by Dipasupil, Lou Ongpin, and John Leyson, the idea for the app was born when they saw the need to make sharing personal stories in the digital date easier.

Rather than placing a focus on pictures like the social media giant Instagram, posts are composed of a headline, caption, and photos. Each post on the mobile app can contain a maximum of 88 characters in the headline, 188 words in the caption, and eight photos that are supported in the square format.

“A picture paints a thousand words, ganun yung Instagram. We’re making sure that there’s a story we’re going to share,” said Dipasupil.

Dipasupil also stated during the event that the advocacy of the app is to help people express themselves. In this way, Endlist aims to help not only individuals, but businesses and institutions by providing them an open structure to construct their activities to support the stories they aim to tell. As the app has just launched, user’s personal feeds will also be open to the public.

The app is currently available for download on Android Devices through the Google Play store. It is set to be released for IOS devices by early December in order to take advantage of the Christmas holiday rush.

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