IPC, SG partner to offer first local CDN service in PH

Local cloud services pioneer IPC has partnered with Singapore-based digital media solutions provider Conversant Solutions to offer Philippine enterprises the country’s first local content delivery network (CDN) service.

In photo are (from left to right) Niño Valmonte, IPC director for marketing and digital innovation; Dave de Leon, IPC chief operating officer; Cheong Kong Wai, Conversant executive and chief executive officer; and Restituto Pangilinan, Pagecom chairman of the board

The new service, IPC Contentcast CDN, is said to be up to 4 to 5 times more economical than other subscription-based CDN offerings.

The partnership is made possible through Conversant Solutions’ local partner, Pagecom, which made the technology available to Philippine-based service providers.

CDN services are highly critical for organizations that require accelerated or real-time delivery of digital content and transactions online such as the financial, e-commerce, and broadcast entertainment sectors (e.g. online gaming, video streaming).

Businesses, big or small, that serve global markets or mobilize personnel via the Internet will be able to provide their customers or users with an enhanced online experience in terms of the accessibility and responsiveness of their website or Web-based applications.

Online games, video streaming, reservations and booking, payment transactions as well as other digital content and media are delivered over the Web with minimized lag and improved availability through CDN services.

Such a tool is available for Philippine enterprises through a subscription-based model that allows digital companies to use IPC’s CDN services without having to invest in special hardware equipment, maintenance, and other related operational expenses.

In particular, CDN acts as an intermediary between the point of origin of data and an Internet-connected device. Through a network of servers located around the world, member companies can deliver digital content, such as websites or videos, faster, safer and more reliably to end-users. This is especially beneficial to developing countries like the Philippines, where internet speed and reliability remains an issue.

By subscribing to IPC’s CDN offering, clients will also have access to a number of features like monitoring tools and reports for customer insights and analysis, and be able to use it for geolocation. At the same time, the tool should be utilized to transmit content as often as possible and help offload original servers.

According to Dave De Leon, IPC chief operating officer, “IPC is able to empower industries more by providing a CDN service that helps organizations establish a reliable global presence by eliminating issues that interrupt long-distance online transactions as well as the delivery of digital content, affecting customer experience and thus, resulting in revenue loss. CDN is a logical step towards becoming a future-ready digital business.”

On the other hand, Cheong Kong Wai, executive chairman and CEO for Conversant Solutions said, “This strategic alliance allows IPC to provide CDN services to its customers by leveraging on the reach and scale of our network, through our SwiftFederation Partners. We are excited to share IPC’s commitment in helping its customers to grow and drive their brand forward in this increasingly connected world.”

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