Acer keeps top spot in local PC market for 10th year

For the tenth straight year, Acer has maintained its lead in the Philippine PC market as it drive the country’s overall growth of 17%.

Acer PH marketing director Sue Ong-Lim (left) says the company is expecting the gaming market to significantly contribute to its business owing to the growth of e-sports and its inclusion in the upcoming SEA Games. The company is also keeping a keen eye on the education sector, according to Acer PH country manager Manuel Wong (center)

This is according to recent data of research firm IDC, which revealed that of the 2.45 million total personal computer shipments in the Philippines in 2018, 20% or approximately 490,000 units, were shipped by Acer.

The growth of the country’s PC market is the fastest in the Asean region, with Acer dominating the top spot in the country as the leading brand in terms of notebook PC unit shipments since 2006 with 26% market share as of 2018.

IDC said the Philippines has a huge headroom for growth with a low PC penetration rate of 7% compared to developed economies.

While NCR drives the volume at 60% of total Acer sales, the report showed Visayas, Mindanao, and South Luzon as the fastest growing regions as the country pushes for an inclusive national economic growth.

The consumer market is dominated by notebooks accounting for 73% of consumer PC shipments in 2018 while the commercial market remains a desktop domain, taking 70% of the total commercial PC shipments share.

The IDC report also identified growth opportunities in specific market segments such as ultraslim notebooks and gaming devices, which Acer capitalized with its Swift 5 and Swift 7 series and Predator, its PC gaming line.

The IDC report also mentioned government projects and ongoing digitization will continue to boost PC demand in SMB and education space, while private sector will continue to invest in PCs as the economy grows.

The demand of the education sector has also bolstered the Acer’s position, according to Acer Philippines country manager Manuel Wong.

One of the efforts under its Acer Academy program is its partnership with schools across the country wherein Acer supplies Chromebooks to provide students access to world-class education at an affordable price.

Acer said it aims to increase the local PC penetration by reviving use-cases for computers, while boosting PC refresh through premium devices.

For commercial and enterprise, the brand intends to promote modernization in government, education, and SMB and to grow steadily on enterprise segment with a strong commercial portfolio.

For its gaming segment, Acer intends to invigorate gaming and creator’s demand for powerful PCs catering to mainstream, casual, and hardcore users.

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