Infographic | Half of PH online shoppers use mobile phones

Mobile commerce is booming globally and it turns out Filipinos have joined the trend. According to online firm Picodi.com, half of transactions were made with the use of a mobile device last year.

When Filipinos did shopping with the use of a phone, the average order value was ₱3,997. It’s about ₱382 more than when using desktops (₱3,615) and ₱138 less when using tablets (₱4,135). iOS users spend more than Android users — ₱4,605 vs ₱3,958 on average.

The important question is who shops online more — men or women? Data showed that there were more purchases made by Filipino women than those made by men, 62% and 38% respectively.

Unsurprisingly, it’s the young generation that prefers online shopping. More than half of all online shoppers (52%) are people between the ages of 25 and 34. They’re followed by people aged 18-24 (26%) and 35-44% (13%). The remaining 9% are consumers who are over 45 years old.

According to the research, the average order value of a Filipino shopper is the highest in June (₱5,409), followed by May and March (₱4,494 and ₱4,143 accordingly).

Compared to that, the average order value of a moderate ₱3,604 in November might come as a surprise. After all, that’s when Black Friday and 11.11 take place.

Filipinos shop in a number of different online stores and place more orders. November has the highest number of transactions — 15.4% of all the transactions made during the year.

The same number of transactions was noted in December (15.4%), followed by January (13.2%). Last-minute Christmas shoppers might have greatly contributed to such a high number in the former month. The lowest number of transactions was noted in July (2.3%) with the average order value amounting to ₱3,618.

Consumers in the Philippines shop the most on Friday. Filipinos definitely prefer to shop in the afternoon: the peak of sales occurs between 12 PM and 6 PM.

The most popular categories for online shopping among Filipinos were: food on delivery, clothing, grocery, cosmetics and perfumes, and electronics.

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