By Ram Christian Agustin
Consumer technology titan Samsung has introduced in the Philippines what it said is a great leap in resolution technology with the QLED 8K TV during an exclusive launch event at the Rockwell’s The Fifth ballroom.
The new QLED 8K TV packs a new Quantum Processor 8K that produces crisp images with its 33 million pixels at a whopping resolution of 7,680 x 4,320.
With the use of its exceptional AI upscaling technology enabled by the Quantum Processor 8K, videos from 4K, FHD, HD, and even SD can be viewed in 8K quality with improved edge detection, color reproduction, dynamic range, and texture.
It can also upscale streamed videos, HDMI, USB, and even mobile mirroring to 8K resolution as well, according to the Korean tech firm.
“Over the past years, what we watch, when we watch, and how we watch, has fundamentally changed. We listened to our customers and we have designed new products with several new features that you never thought was possible before,” explained Lauro Guevara, Samsung TV and Audio’s head of product marketing
“Today, consumers are enjoying their favorite content on larger and more innovative screens that bring an amazing viewing experience. In the last year alone, demand has doubled in the Philippines for our ultra-large screen TV. These are TVs that are over 75 inches and we expect that by the end of the year, this segment will be three times bigger than last year,” he added.
The AI upscaling technology is coupled with their Direct Full Array Technology which dramatically enhances the contrast levels of images resulting to deeper blacks and brighter highlights. It also doesn’t hurt that the QLED 8K TV features Bixby on TV that enables its viewers to send voice prompts as commands.
According to Samsung Philippines president James Jung, alongside the 50th anniversary of Neil Armstrong’s first step on the moon is Samsung Electronics’ 50th anniversary.
“Looking ahead, we will continue our rapid response to changes in consumer preferences and gamers. As the demand for larger screens continue to rise, so will the demand for higher and better TV resolution,” he said.
Available nationwide on the first week of May, the Samsung QLED 8K TV will be available in 75, 82, and 98-inch variants.