Epson PH sets sights on B2B operations for bigger market share in 2019

The local subsidiary of Japanese tech giant Epson said in a recent media offsite event in Boracay Island that it plans to build on new businesses, minimize dependence on mainstream product segments, and optimize its B2B operations.

Epson PH senior GM Ed Bonoan

In its last fiscal year, Epson Philippines posted an overall positive growth of 23%, topping the previous year’s growth of 14%. In terms of product category, inkjet printers and scanners were the highest contributors at 70%, followed by point of sale (POS) and dot matrix printers at 14%, visual instruments at 11% and commercial & industrial products at 5%.

As it enters a new fiscal year, Epson Philippines said it is eyeing to penetrate niche markets while enhancing its operations to better address the requirements of the B2B segment. In a series of presentations during its annual media event Fusion 10, the company presented its plans under the build initiative and dove deeper with focused presentations on printers and visual instruments.

“For Epson to become an indispensable company, we have to continue to move outside of our comfort zone and into a more progressive mindset — with obsession to details still deeply embedded in our DNA,” said Eduardo Bonoan, general manager for marketing at Epson Philippines.

“To add to our exceptional performance for inkjet printers and scanners, the FY18 performance for POS and dot matrix printers, visual instruments and commercial and industrial products tells us that this is the perfect opportunity to build the new foundation for Epson here in the Philippines.”

Under the build initiative, Epson Philippines will focus more on Epson’s Replaceable Ink Pack System (RIPS), LIJ printers, scanners, label printers, mobile POS, CAD, signage and textile printers, as well as its high brightness projectors.

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