Digital payments firm PayMaya is officially backing the UP Men’s Basketball Team in the upcoming Season 82 of the University Athletic Association of the Philippines (UAAP).
The UP Fighting Maroons have recently gained immense popularity due to their stellar performance in the last UAAP season. UP students and alumni all over the country, along with many Filipino basketball fans, cheered for the team considered by many as perennial underdogs in the collegiate basketball tournament.
“As a home-grown digital brand that aims to change the game for the Filipino consumers and enterprises, the story of the UP Men’s Basketball team, along with their hard work, grit, and passion for excellence, resonates very well with all of us at PayMaya”said Orlando B. Vea, founder and CEO of PayMaya Philippines.
The UP community, headed by university president Danilo Concepcion, also expressed his excitement about this partnership.
“Having the support of a young and innovative brand like PayMaya, will definitely give us the much-needed boost to step up our game. We couldn’t be more excited to go on this journey to the finals with them, and to deepen our collaboration with PayMaya in the future,” Concepcion said.
This is not the first time PayMaya Philippines showed support to a promising sports team and endeavor. Just recently, the brand backed PayMaya Highflyers at the Premier Volleyball League, flying high with the team until the finals.
The brand also threw in their support behind the Maharlika Pilipinas Basketball League (MPBL), which features teams representing their regions in a semi-professional tournament.
As the UP Fighting Maroons prepare for the start of this year’s UAAP season, PayMaya is extending its support to the league’s most-anticipated team by also providing the student-athletes a digital way to spend their allowances with their very own PayMaya account.
During the launch, the UPMBT players received their PayMaya cards which they linked to their PayMaya app so they can get the most out of their cashless experience. With PayMaya, they can shop online and in their favorite establishments, send and receive money to and from their loved ones, pay bills, buy discounted prepaid load and gaming pins, and many more.