PLDT-Smart open first converged store in Vertis North in QC

Telecommunication firm PLDT and its wireless unit Smart Communications have unveiled its first PLDT-Smart converged Store in Quezon City.

Top PLDT-Smart executives Al Panlilio (center) and Alex Caeg (2nd from right) led the opening of the new facility

The lifestyle hub is located at Vertis North, a central business and lifestyle district along Quezon Avenue. It is a one-stop experiential hub and digital lifestyle store for customers of the PLDT and Smart, featuring customer-centric design and innovative digital installations.

“We’ve received great feedback from our first PLDT-Smart store in BGC, and we would like to replicate that experience for our customers in the metro north area,” PLDT’s chief revenue officer Al Panlilo said. “Quezon City has always been a key market for us, and we look forward to serving our customers better through our industry-leading digital solutions and support services.”

As a digital hub,  the PLDT-Smart Store features technologies such as:

  • the self-service InfoTouch Booth, which allows customers to view and print billing summaries, check account details and submit repair requests, among others;
  • the Smart Super Kiosk, which lets customers pay their bills or request a change of SIM card without having to queue; and
  • the Broadband Visualizer, which allows customers to check data usage for different types of online activities as well estimate download and upload times.

An Interactive Table is also set up for guests who would like to browse, play, watch or listen while waiting for their companions in-store.

As the country’s largest and most populous city, Quezon City is a vital business hub. For PLDT and Smart, Quezon City has the second largest subscriber base nationwide for the fixed line business and has the biggest number of wireless subscribers in Metro Manila.

Currently, PLDT’s stores in Quezon City are located at SM North EDSA, Diliman, Fairview, Balara. Smart also has stores in key areas in Quezon City including SM North EDSA, Eastwood Mall, Robinson’s Magnolia, Ayala Fairview Terraces, Araneta Gateway, SM Novaliches, Ali Mall Cubao, and SM Fairview. Moreover, Sun’s standalone stores are in New Farmer’s Cubao, Ali Mall Cubao, Robinson’s Magnolia, SM North EDSA, SM Fairview, SM Novaliches, SB-Centris, SB Fishermall.

PLDT-Smart SVP and consumer business customer development head Alex O. Caeg added, “With the opening of the newest PLDT-Smart Store in a strategically located and upscale mixed-use development in the north, we are expanding our footprint and strengthening our brand presence in this area.”

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