Filipino sports lovers love posting about sports on Facebook, according to data from market research company Global Web Index.
The study found that about a fourth (26%) of Facebook users in the Philippines post about sports events and matches that they have watched. This proportion, the highest in the world, is higher than the Asia Pacific average of 18%, and even averages in other areas such as Latin America (16%), Middle East and Africa (20%), Europe (9%) and North America (9%).
The study, which covers the first quarter of 2019 and includes Internet users aged 16 to 64, also found that 22% of consumers surveyed worldwide use social media like Facebook and Twitter to watch events.
“Social media offer fans other ways to keep up with the action,” Global Web Index said, adding that social media platforms keep fans engaged by building a community and helping them access exclusive content.
A recent Global Web Index flagship survey also showed that Filipinos spend the most time in social media globally, with an average of around four hours a day —longer than 44 other countries included in the study.
Filipinos have consistently topped the list of heavy social media users around the world. Since 2012, the amount of time spent by Filipinos on social media has almost doubled from 2 hours, 49 minutes to 4 hours, 1 minute in 2019.
More Filipinos also use their mobile phones to access the Internet and social media (97%), compared to those who use their desktop or laptops to view and update their socmed accounts (80%).
Aside from going on social media, Filipinos also watch sports events by streaming them on their mobile phones. In the first half of 2019, data traffic on Smart’s network doubled because of growing video usage, propelled by its Video Everyday promo, which more than doubled the number of viewers in video services like the NBA app and iWant, where the games of the University Athletic Association of the Philippines (UAAP) can be livestreamed.
“Our continuous network expansion efforts across the country are aimed at supporting this growing appetite among Filipinos for social media, video streaming and other online content,” said Mario G. Tamayo, senior vice president of network planning and engineering for leading telecommunications and digital services provider PLDT and its wireless arm Smart Communications.