Online cashback app sees more growth in PH e-commerce

Online cashback platform ShopBack aims to sustain the growth of e-commerce in the Philippines with its incentives. As such, it returns up to 30 percent of the amount spent on online shopping. Users can avail of the offer by accessing the e-commerce sites through the ShopBack app.

Photo shows (from left) Shopback Philippines head of partnerships Karoline Santiago, country manager Prashant Kala, and head of merchants Timothy Tuason

According to Karoline Santiago — partnerships head of ShopBack Philippines — incentive programs like the cashback reward system is a vital evolution in the e-commerce industry that supports its expansion in countries with high mobile use penetration and Internet usage, and this includes the Philippines. That is also partly why their brand will be exhausting resources and efforts to increase local operations and partnerships with e-commerce brands in the Philippines.

“The reputation of Filipinos for being online-savvy is once again affirmed by the phenomenal growth we’ve experienced in just a couple of years since we launched ShopBack in the country,” she added.

The platform, which is backed by the Rakuten Group, was founded in 2014. Aside from the Philippines, it has also established its presence in Singapore, Indonesia, Malaysia, Thailand, Taiwan, and even Australia. With over 12 million users, ShopBack has already partnered with more than 2,000 brands globally.

Santiago noted that the platform accommodates 29,000 orders on a daily basis now, compared to 800 last year.

“This is still relatively small compared to our operations in Singapore, Taiwan, Indonesia, and Thailand but we are optimistic that the Philippines will definitely catch up with these more established markets very soon,” she explained. “It is the aim of ShopBack to make an online shopping not just more enjoyable and exciting, but rewarding as well.”

ShopBack has been operating locally since June of 2015 and has reaped 1.9 million rewards and a total of P119,888,596.93 of cashback rewards. The largest cashback awarded to date for a single transaction amounted to P422,055.34 and the highest total cashback given to a single user racked up to P1,006,437.54.

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