Publicly listed broadband provider Now Corporation disclosed that it has entered into a multi-year agreement with Union Bank of the Philippines for the provision of guaranteed broadband Internet access in support of the bank’s digital transformation roadmap.
The first activated site with a 1Gbps broadband connectivity via fixed wireless is UnionBank’s corporate headquarters in Ortigas Center, Pasig City.
The agreement with Unionbank strengthens Now Corp.’s position to provide guaranteed broadband connectivity for enterprises via its fixed wireless network infrastructure that it has established in Metro Manila. Now Corp. has pioneered “Fiber Air” and is said to be the largest fixed wireless access (FWA) broadband provider in the country.
Both parties also agreed to explore utilizing Now Fiber Air for its branches and for other sites owned and operated by the Aboitiz-led bank.
Now Corp. also announced its entry in the gigabit era by providing gigabit broadband plans to its subscribers. The roll-out of its gigabit broadband plans will be available in Metro Manila, mainly for its enterprise clients. This is made possible thru Now Corp.’s FWA) network infrastructure that it has established by using high-capacity and proprietary radio antennas exclusive to Now’s access to frequencies.
“Now is proud to announce: We are now offering gigabit plans of guaranteed broadband Internet to our subscribers. Our technology allows for it. And we will push the envelope with our high capacity fixed wireless solution,” said Kristian Pura, head of strategy for Now Corporation.
“This applies to prospective enterprise and retail subscribers. To our existing enterprise subscribers, please inquire if you desire a gigabit upgrade,” he further added.
Now Corp’s partnership with telecommunications affiliate Now Telecom allows for its Philippine FWA infrastructure, allowing for efficient delivery of high capacity, gigabit bandwidth Internet access.
Now Corp.’s service positioning is its guaranteed broadband Internet where advertised speeds are committed speeds to subscribers. The company upgraded and quadrupled its capacity to 2.40Gbps in 2018, with technological costs lowering, and bandwidth capacity solutions increasing. It has connected more than 400 buildings with service coverage of up to 2km per building.
“This inverse relationship between technological costs and high marginal value is the core element that keeps Now’s business model thriving,” said Now Telecom president Rodolfo Pantoja. “Especially in the Fixed Wireless space, where bandwidth capacity solutions are exponentially increasing, we at Now have the right footing to maneuver this competitive space,” he added.