More Philippine companies are going for “digital transformation” to remain competitive in the local and regional markets. These local companies are primed to invest on solutions and applications to serve their target markets.
Walter So, VMware Philippines country manager, said “digital transformation” is a result of a “changing consumption behavior” centered around mobile apps. The Philippine market remains exciting for VMware and is one of the fastest growing markets in the APAC region today, according to So.
So, who was appointed as head of VMware’s local operations in September, said apps continue to “disrupt” local enterprises because more and more companies and consumers are turning to mobile apps. He said online shopping is just one of the examples of a digital transformation seen locally.
So said it is not just online shopping but online banking, logistics, and fintech services have emerged as “catalysts” for digital transformation.
The executive said local companies now face the challenge of how fast they can deploy apps or how fast they can digitally transform to meet growing business demands.
One concrete example is a local bank which has initiated moves to go “fully digital” and no longer have a brick-and-mortar presence, So pointed out.
The executive, meanwhile, said VMware is optimistic of its prospects in the remaining months of 2019, particularly from large enterprises.
So said VMware remains “strong across industries” because it is the only platform provider for virtualization and cloud solutions for companies.
He did not disclose particular companies but noted that VMware remains a strong player in the banking, telco, manufacturing, and other industries that are all wanting to go into digital transformation.
VMware recently held its annual vForum event attracting about 2,000 attendees in Singapore.